Wednesday, July 28, 2021
(3:00 ET / 12:00 PT / 2:00 CT)
for Association Member
$129 for Non-Member
Consumer Attorneys of California
The human brain uses metaphors to make sense of abstract ideas. How you frame your case and the metaphors you use can trigger emotional, cultural and social beliefs that influence a juror’s view of your client and your client’s case. The right framing can determine if jurors identify with your client or with the defendant and whether they find your client deserving of compensation.
R. Rex Parris will demonstrate the practical application of cognitive science and behavioral economics in personal injury, employment, pharmaceutical, business and class-action litigation. These techniques are based on the neuroscience of how people make sense of the world and make decisions that are in line with their view of how the world should work. They are applicable to any controversy and will increase the value of cases sitting on your desk right now!Expand summary
5 Minutes - Introduction
60 Minutes - Presentation
10 Minutes - Live Q&A with the Speaker
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.
Click on jurisdiction for specific details:
How to Attend
Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.