The Focus Firm Method: How & Why It Works


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Trial lawyers are well aware of the countless unknowns affecting a jury’s assessment of liability and damages, and they know that for each case there are countless ways to frame it before a jury. That’s where focus groups can be a key tool in your toolbox. By using scientific methods to drill down to the best message and then applying strategic communications methods to refine it, you can create a winning frame that will take your argument from good to great to out of this world.

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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions.

Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.


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